ARCO| TALES FROM THE PUMP

Agency RPA

Our leadership team at RPA tasked us with concepting some proactive fun social content for our ARCO client. The catch? Zero budget. After tapping into the social behaviour of small talk at the gas station, Tales from the Pump was created. We were given the green light to shoot as many Tales as we wanted, as long as everything was built and shot in-house. We produced 13 videos in total that ultimately received over 500K organic views on Facebook alone.