NFL DRAFT 2017

NFL Preseason 2017 Game Pass

CHALLENGE: Bring awareness to NFL Game Pass and what it has to offer fans during preseason.

SOLUTION: Create a unique look and feel for key matchups in the upcoming season.

Agency Collier Simon

With consumers having so many options for watching the NFL, the NFL Network was rarely top of mind when it came to watching the NFL Draft. The NFL Network came to our team with the challenge of raising awareness for the unique offerings fans can only get when they choose to watch on the NFL Network. We created a digital and social campaign to draw fans into their favorite team’s huddle and feel a part of the upcoming draft as it approached. Assets included emails, banners and various social posts. Following the campaign, the NFL Network reported a 135% increase in viewership for the 2017 draft.