El Pollo Loco

POP

A unique aspect of working with the El Pollo Loco brand is the added element of needing to reach their Spanish speaking audience in an authentic way.

More TV

Agency Organic

The CSR wars are always heating up and El Polo Loco asked us to get cooking to tell convincing fresh ingredient stories to help set the brand apart while appealing to a younger audience. Of course, we also had to keep our legacy audience in mind and ensure any new style didn’t isolate those loyal customers.